Content Marketing Calculator

Calculate cost per lead and ROI from content marketing.

Content Pieces / Month

Cost Per Piece

Avg Monthly Traffic / Piece

Visitor-to-Lead Rate

Avg Lead Value

Content Lifespan

months

Tab to move between fields

Cost Per Lead

$24.00

≈ 5 cups of coffee

Monthly Leads100

Monthly Lead Value$5,000.00

Monthly ROI108.3%

Monthly Content Cost$2,400.00

Lifetime Value (per month's content)$120,000.00

Lifetime Cost Per Lead$1.00

How to Use This Calculator

Enter your monthly content production costs: writer, editor, designer, and tools.
Input organic traffic gained from content and average revenue per visitor.
Set the content lifespan in months (evergreen content compounds over time).
Review the content marketing ROI, cost per visitor, and lifetime content value.
Invest more in high-performing content types identified by the per-piece ROI breakdown.

How the result changes with Avg Monthly Traffic / Piece

Content Pieces / Month: Number of content pieces published per month.
Cost Per Piece: Average cost to produce each content piece.
Avg Monthly Traffic / Piece: Average monthly organic traffic per content piece.
Visitor-to-Lead Rate: Percentage of visitors who become leads.
Avg Lead Value: Average value of a qualified lead.
Content Lifespan: Average months a content piece generates traffic.

Identify Input Parameters
4 parameters
Content Pieces / Month = 8, Cost Per Piece = 300, Avg Monthly Traffic / Piece = 500, Visitor-to-Lead Rate = 2.5 = 6 input(s) provided
Calculate Cost Per Lead
Cost Per Lead
24 = $24
Calculate Monthly Leads
Monthly Leads
100 = 100
Calculate Monthly Lead Value
Monthly Lead Value
5000 = $5,000