Multi-Platform Reach Calculator

Podcast advertising typically commands a meaningfully higher rate per listener than social video advertising does per view, since podcast audiences tend to be smaller but more engaged and advertisers pay a premium for that attention. The weighting here reflects that broad industry pattern, though actual rates for any specific creator depend heavily on niche, audience demographics, and the specific ad deals involved.

Not inherently — a creator who has deliberately focused all their effort on one platform where they've built a strong audience may be maximizing their results there. But high concentration does represent real risk: an algorithm change, policy shift, or account issue on that one platform can suddenly wipe out most of your total reach, which is the tradeoff this metric is meant to surface rather than judge as good or bad on its own.

They're broad, rough approximations meant to give a general sense of relative value across platforms, not a precise prediction of what any individual creator actually earns. Real rates vary substantially based on audience location, niche, ad format, and the specific sponsorship or ad-network deals a creator has, so treat the estimated value as a directional comparison rather than an exact revenue forecast.

A platform entered as zero simply contributes nothing to the total reach sum and is automatically excluded from the active-platforms count, so it has no effect on either number. This makes the calculator equally usable whether you're active on all five platforms or just one or two, without needing to manually adjust for platforms you don't publish on.