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Calcimator

Multi-Platform Reach Calculator

Aggregate reach and estimated value across multiple platforms.

Inputs

Results

Total Reach

205,000

Est. Media Value$715.00
Active Platforms5
Platform Concentration48.8%
How to Use This Calculator
  1. Enter your subscriber/follower count on each platform.
  2. Input the average views or impressions per post for each platform.
  3. Set the engagement rate on each platform.
  4. Review the Total Unduplicated Reach estimate across all platforms.
  5. Use the Platform Efficiency Score to allocate future content effort to highest-performing channels.

How the result changes with TikTok Views / Month

TikTok Views / MonthTotal Reach
10,000,00010,105,000
35,000,00035,105,000
65,000,00065,105,000
90,000,00090,105,000

What each input means

YouTube Views / Month
Monthly YouTube video views.
TikTok Views / Month
Monthly TikTok video views.
Instagram Reach / Month
Monthly Instagram accounts reached.
X/Twitter Impressions / Month
Monthly X/Twitter post impressions.
Podcast Downloads / Month
Monthly podcast episode downloads.

How this is calculated

Worked example, using the default values

  1. Identify Input Parameters
    4 parameters
    YouTube Views / Month = 50000, TikTok Views / Month = 100000, Instagram Reach / Month = 30000, X/Twitter Impressions / Month = 20000 = 5 input(s) provided
  2. Calculate Total Reach
    Total Reach
    205000 = 205000
  3. Calculate Est. Media Value
    Est. Media Value
    715 = $715
  4. Calculate Active Platforms
    Active Platforms
    5 = 5

Engine last updated . Checked against 2 independently-derived tests — how we verify calculators.

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