Lead Scoring Calculator

Calculate a lead quality score from demographic, firmographic, and behavioral signals.

Demographic Score

Firmographic Score

Behavioral Score

Engagement Score

Days Since Last Interaction

days

Total Leads at This Score

Tab to move between fields

Lead Score (0-100)

Grade (1=A/Hot, 2=B/Warm, 3=C/Cool, 4=D/Cold)2

Conversion Probability87.2%

Expected Conversions87.2

Raw Score81.4

Recency Bonus9.4

How to Use This Calculator

Define your lead scoring criteria: demographic fit, behavioral engagement, and BANT attributes.
Assign point values to each attribute (e.g., title match = 20 pts, email open = 5 pts).
Enter the score for a specific lead across all criteria.
Review the total lead score and the qualification threshold for sales handoff.
Calibrate thresholds by comparing historical scores of leads that converted vs. those that did not.

How the result changes with Behavioral Score

Demographic Score: Score based on job title, location, etc. (0-25).
Firmographic Score: Score based on company size, industry, revenue (0-25).
Behavioral Score: Score based on page views, downloads, demos (0-30).
Engagement Score: Score based on email opens, event attendance (0-20).
Days Since Last Interaction: Days since the lead's most recent interaction.
Total Leads at This Score: Number of leads with similar scores for conversion estimate.

Identify Input Parameters
4 parameters
Demographic Score = 18, Firmographic Score = 20, Behavioral Score = 22, Engagement Score = 12 = 6 input(s) provided
Calculate Lead Score
74 = 74
Calculate Grade
Grade
2 = 2
Calculate Conversion Probability
Conversion Probability
87.2 = 87.2