SEO ROI Calculator

Page-one figures (positions 1-10) reflect a current-era approximation of organic CTR by position -- roughly the high teens to low twenties of clicks going to the #1 result, well down from the low-30s figures common in older 2019-era studies, as AI Overviews and other SERP features have absorbed a growing share of clicks. These are broad industry approximations across many keywords and search types, not a guarantee for any single keyword -- actual CTR varies with search intent, competing SERP features, and how compelling your specific listing is.

Published position-by-position CTR studies essentially stop at page one, so beyond position 10 this calculator models a continued, much shallower decay from the position-10 figure rather than either treating every position 11-100 as identical to position 10 or assigning them zero clicks. That keeps a #100 ranking meaningfully less valuable than a #11 ranking, which matters if you're evaluating the ROI of climbing out of page two or three rather than just optimizing within page one.

This calculator assumes a static CTR-by-position curve and a fixed conversion rate, but real search results pages increasingly include paid ads, featured snippets, image packs, and other elements that can significantly reduce the clicks an organic result at any given position actually receives. Actual results also depend on how quickly you reach the target ranking and whether that ranking holds steady against ongoing algorithm updates and competitor activity.

Incremental revenue is the additional monthly revenue the ranking improvement is projected to generate, in dollars. Monthly ROI expresses that same gain relative to what you're spending on SEO to achieve it -- it subtracts your monthly SEO spend from the incremental revenue and divides by that spend, so a small revenue gain achieved cheaply can show a higher ROI percentage than a larger gain that cost much more to achieve.

No -- it models the steady-state monthly value once you've already achieved the target ranking, not the ramp-up period while your rankings are improving. SEO ranking improvements typically take months to materialize, so the projected ROI here represents an eventual run-rate rather than an immediate return starting from month one of your SEO investment.