SEO ROI Calculator
Calculate traffic value from ranking improvement.
Inputs
%
$
$
Results
Monthly ROI
25.8%
Monthly Incremental Revenue$3,775.00
Incremental Monthly Clicks1,510
Incremental Conversions37.8
Annual Revenue Value$45,300.00
Current Monthly Clicks350
Target Monthly Clicks1,860
How to Use This Calculator
- Enter your monthly SEO investment (agency fees, tools, content, link building).
- Enter the monthly search volume for your target keyword, along with your current and target Google ranking positions.
- Set the average conversion rate for organic traffic and the average revenue per conversion.
- Review the incremental monthly clicks and conversions gained by moving from your current ranking to your target ranking.
- Review the monthly incremental revenue, monthly ROI percentage, and projected annual revenue value to gauge whether the ranking improvement is worth the SEO spend.
How the result changes with Monthly SEO Spend
| Monthly SEO Spend | Monthly ROI |
|---|---|
| $100,001.00 | -96.2% |
| $350,001.00 | -98.9% |
| $650,000.00 | -99.4% |
| $900,000.00 | -99.6% |
What each input means
- Monthly Search Volume
- Monthly search volume for your target keyword.
- Current Ranking
- Current Google ranking position.
- Target Ranking
- Target Google ranking position.
- Conversion Rate
- Visitor-to-customer conversion rate.
- Avg Order Value
- Average revenue per conversion.
- Monthly SEO Spend
- Monthly investment in SEO.
How this is calculated
Worked example, using the default values
- Identify Input Parameters4 parametersMonthly Search Volume = 10000, Current Ranking = 8, Target Ranking = 3, Conversion Rate = 2.5 = 6 input(s) provided
- Calculate Monthly ROIMonthly ROI25.8 = 25.8
- Calculate Monthly Incremental RevenueMonthly Incremental Revenue3775 = $3,775
- Calculate Incremental Monthly ClicksIncremental Monthly Clicks1510 = 1510
Engine last updated .
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