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Calcimator

PPC Campaign Calculator

Project PPC budget, CPC, and conversion outcomes.

Inputs

$
$
%
$
%

Results

ROAS (Return on Ad Spend)

0.96

Campaign ROI-71.2%
Monthly Clicks1,200
Monthly Conversions36
Monthly Revenue$2,880.00
Monthly Budget$3,000.00
Cost Per Conversion$83.33
Break-Even CPC$0.72
How to Use This Calculator
  1. Enter your daily ad spend budget and average cost per click (CPC) for the campaign.
  2. Input your click-to-conversion rate (%) and average order value (or lead value) per conversion.
  3. Set your profit margin (%) on the product or service being sold.
  4. Review projected monthly clicks, conversions, revenue, and budget for the campaign.
  5. Check ROAS, campaign ROI, cost per conversion, and break-even CPC to gauge profitability.

How the result changes with Average CPC

Average CPCROAS (Return on Ad Spend)
$100.000.02
$350.000.01
$650.000
$900.000

What each input means

Daily Budget
Daily ad spend budget.
Average CPC
Average cost per click.
Conversion Rate
Click-to-conversion rate.
Avg Order Value
Average revenue per conversion.
Profit Margin
Profit margin on products/services.

How this is calculated

Worked example, using the default values

  1. Identify Input Parameters
    4 parameters
    Daily Budget = 100, Average CPC = 2.5, Conversion Rate = 3, Avg Order Value = 80 = 5 input(s) provided
  2. Calculate ROAS
    ROAS
    0.96 = 0.96
  3. Calculate Campaign ROI
    Campaign ROI
    -71.2 = -71.2
  4. Calculate Monthly Clicks
    Monthly Clicks
    1200 = 1200

Engine last updated .

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