Ad Spend Optimizer Calculator
Optimize ad budget allocation across Facebook, Instagram, TikTok, and Google based on each platform's ROAS.
Inputs
Results
Expected Total Return
$15,326.00
≈ 8 gaming PCs
Weighted ROAS
3.07x
How to Use This Calculator
- Enter your total monthly advertising budget.
- Input the ROAS (return on ad spend) for Facebook, Instagram, TikTok, and Google Ads.
- The calculator allocates your budget across the four platforms proportionally, giving more budget to higher-ROAS platforms.
- Review the Facebook, Instagram, TikTok, and Google Budget outputs to see the recommended spend per platform.
- Check the Expected Total Return and Weighted ROAS to see the projected payoff of this allocation.
How the result changes with Total Monthly Budget
| Total Monthly Budget | Expected Total Return | Weighted ROAS |
|---|---|---|
| $1,000,090.00 | $3,065,493.00 | 3.07x |
| $3,500,065.00 | $10,728,460.00 | 3.07x |
| $6,500,035.00 | $19,924,021.00 | 3.07x |
| $9,000,010.00 | $27,586,987.00 | 3.07x |
What each input means
- Total Monthly Budget
- Total monthly advertising budget to allocate across platforms
- Facebook ROAS
- Facebook return on ad spend (e.g., 3 = $3 revenue per $1 spent)
- Instagram ROAS
- Instagram return on ad spend
- TikTok ROAS
- TikTok return on ad spend
- Google Ads ROAS
- Google Ads return on ad spend
How this is calculated
Worked example, using the default values
- Identify Input Parameters4 parametersTotal Monthly Budget = 5000, Facebook ROAS = 3, Instagram ROAS = 2.5, TikTok ROAS = 2 = 5 input(s) provided
- Calculate Expected Total ReturnExpected Total Return15326 = $15,326
- Calculate Weighted ROASWeighted ROAS3.07 = 3.07
- Calculate Facebook BudgetFacebook Budget1304 = $1,304
- Calculate Instagram BudgetInstagram Budget1087 = $1,087
Engine last updated .
Related Calculators
The questions that sit next to this one — chosen by subject, including calculators filed under a different category.
Instagram Engagement Rate Calculator
Calculate your Instagram engagement rate from likes, comments, shares, and saves. Compare against industry benchmarks.
Social Media & MarketingSocial Media ROI Calculator
Calculate return on investment for social media marketing including cost per conversion and CPM.
Marketing & SEOPPC Campaign Calculator
Project PPC budget, CPC, and conversion outcomes.
Investing & RetirementSocial Security Optimizer
Compare simplified lifetime Social Security value claiming at 62 vs 67 with discounting. Not personalized advice.
Social Media & MarketingBest Posting Time Calculator
Find the optimal posting time for social media based on platform, content type, industry, and audience timezone.
More in Business & Entrepreneurship.