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Calcimator

Store Traffic & Conversion Calculator

Calculate your store conversion rate, revenue per visitor, and identify missed revenue opportunities.

Inputs

$

Results

Conversion Rate

20%

Revenue per Visitor

$9.00

≈ 2 cups of coffee

Daily Missed Opportunity$3,600.00
Daily Revenue$4,500.00
Monthly Revenue$135,000.00
How to Use This Calculator
  1. Enter daily foot traffic from your door counter.
  2. Set the number of daily transactions completed.
  3. Enter your average basket size ($) (transaction value).
  4. Review conversion rate (%), revenue per visitor, and daily revenue.
  5. Calculate missed opportunity (visitors who did not convert) to quantify the value of improving conversion.

How the result changes with Daily Foot Traffic

Daily Foot TrafficConversion RateRevenue per Visitor
10,0011%$0.45
35,0010.3%$0.13
65,0000.2%$0.07
90,0000.1%$0.05

What each input means

Daily Foot Traffic
Average number of people entering the store per day
Daily Transactions
Average number of completed purchases per day
Average Basket Size
Average dollar amount per transaction

What each result means

Daily Missed Opportunity
Estimated lost revenue assuming 20% of non-buyers could convert

How this is calculated

Worked example, using the default values

  1. Identify Input Parameters
    Daily Foot Traffic = 500, Daily Transactions = 100, Average Basket Size = 45 = 3 input(s) provided
  2. Calculate Conversion Rate
    Conversion Rate
    20 = 20%
  3. Calculate Revenue per Visitor
    Revenue per Visitor
    9 = $9
  4. Calculate Daily Missed Opportunity
    Daily Missed Opportunity
    3600 = $3,600
  5. Calculate Daily Revenue
    Daily Revenue
    4500 = $4,500

Engine last updated . Checked against 3 independently-derived tests — how we verify calculators.

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