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Calcimator

Ad Insertion Calculator

Calculate ad breaks, timing, and CPM revenue per episode.

Inputs

min
$
$

Results

Revenue per Episode

$450.00

≈ 8 tanks of gas

Total Ad Breaks4
Mid-Roll Breaks2
Total Ad Time165 sec
Ad % of Episode6.1%
How to Use This Calculator
  1. Enter your episode duration in minutes — this determines how many mid-roll positions are available.
  2. Set your Pre-Roll CPM and Mid-Roll CPM rates (mid-roll typically commands a higher rate).
  3. Enter your average Downloads per Episode within 30 days of release.
  4. Review Revenue per Episode and Total Ad Breaks to evaluate whether your current ad load is optimal.
  5. Use this to negotiate rates with sponsors or set expectations for dynamic ad insertion platforms.

How the result changes with Downloads per Episode

Downloads per EpisodeRevenue per Episode
1,000,090$90,008.10
3,500,065$315,005.85
6,500,035$585,003.15
9,000,010$810,000.90

What each input means

Episode Duration
Total episode length in minutes.
Pre-Roll CPM
CPM rate for pre-roll ad placement.
Mid-Roll CPM
CPM rate for mid-roll ad placement (typically higher).
Downloads per Episode
Average downloads per episode.

How this is calculated

Worked example, using the default values

  1. Identify Input Parameters
    4 parameters
    Episode Duration = 45, Pre-Roll CPM = 20, Mid-Roll CPM = 30, Downloads per Episode = 5000 = 4 input(s) provided
  2. Calculate Revenue per Episode
    Revenue per Episode
    450 = $450
  3. Calculate Total Ad Breaks
    Total Ad Breaks
    4 = 4
  4. Calculate Mid-Roll Breaks
    Mid-Roll Breaks
    2 = 2

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