Conjoint Analysis Calculator
Calculate the relative importance of product or service attributes from conjoint analysis utility ranges. Determine which features matter most to your respondents.
Inputs
Results
Attribute 1 Importance
50%
How to Use This Calculator
- Enter the number of product attributes and the number of levels per attribute.
- Set the number of survey respondents and the number of choice tasks per respondent.
- Input attribute importance weights from pilot data or expert judgment.
- Review the Utility Scores for each attribute level and the Relative Attribute Importance ranking.
- Use the Market Simulation output to predict share of preference for different product configurations.
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