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Calcimator

Marketing Attribution Calculator

Calculate multi-touch attribution across marketing channels.

Inputs

$

Results

Organic Attribution %

40%

Paid Attribution %24%
Social Attribution %16%
Email Attribution %12%
Direct Attribution %8%
Organic Attributed Revenue$20,000.00
Paid Attributed Revenue$12,000.00
Revenue Per Conversion$250.00
Social Revenue$8,000.00
Email Revenue$6,000.00
How to Use This Calculator
  1. Enter the conversion count and revenue attributed to each marketing channel.
  2. Select the attribution model: last-touch, first-touch, linear, time-decay, or data-driven.
  3. Input total marketing spend per channel.
  4. Review the attributed revenue, ROAS, and channel contribution under the selected model.
  5. Compare models side by side to understand how attribution choice affects budget allocation decisions.

How the result changes with Organic Search Touchpoints

Organic Search TouchpointsOrganic Attribution %
1,000,00099.9%
3,500,000100%
6,500,000100%
9,000,000100%

What each input means

Total Conversions
Total conversions in the period.
Total Revenue
Total revenue from all conversions.
Organic Search Touchpoints
Number of touchpoints from organic search.
Paid Ad Touchpoints
Number of touchpoints from paid ads.
Social Media Touchpoints
Number of touchpoints from social media.
Email Touchpoints
Number of touchpoints from email marketing.
Direct Touchpoints
Number of direct/referral touchpoints.

How this is calculated

Worked example, using the default values

  1. Identify Input Parameters
    4 parameters
    Total Conversions = 200, Total Revenue = 50000, Organic Search Touchpoints = 500, Paid Ad Touchpoints = 300 = 7 input(s) provided
  2. Calculate Organic Attribution %
    Organic Attribution %
    40 = 40
  3. Calculate Paid Attribution %
    Paid Attribution %
    24 = 24
  4. Calculate Social Attribution %
    Social Attribution %
    16 = 16

Engine last updated .

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