Flower Shop Revenue Calculator
Monthly revenue from walk-in, event, and delivery channels.
About this calculator
This calculator projects a florist's monthly and annual revenue by treating walk-in retail, event/wedding contracts, local delivery, and wire-service orders (FTD, Teleflora, and similar networks) as four independent channels that get summed rather than blended. Walk-in and delivery revenue are both computed the same way — daily volume × average transaction, scaled by your operating days per week and a standard 4.33 weeks-per-month conversion factor — while event revenue is simpler, just a monthly event count times average contract value, since events are booked individually rather than daily. Wire-service revenue gets separate treatment because it's structurally different: incoming wire orders generate gross revenue, but the network takes a cut before you see it, typically 20–30%, so the calculator computes gross wire revenue first and then subtracts your specified fee percentage to get the net amount that actually lands in the business.
Total gross and net revenue figures both include all four channels, but only the wire-service channel differs between the two — walk-in, event, and delivery revenue is already assumed to be revenue you keep before overhead. Annual figures are a straight ×12 of the monthly numbers, so there's no seasonality modeling here: a florist whose event volume spikes heavily around spring and June weddings will see this annualized figure smooth over that variation, and should treat it as an average-month baseline rather than a forecast of any specific month.
Inputs
Results
Monthly gross revenue
$49,836.00
How to Use This Calculator
- Enter Walk-in customers/day, Avg walk-in sale ($), and Operating days/week.
- Set Events/month, Avg event revenue ($), and Delivery orders/day.
- Adjust Avg delivery order ($), Wire orders/week as needed.
- Review the Monthly gross revenue ($) result.
- Use Monthly net revenue ($) and Annual gross revenue ($) to inform your decision.
How the result changes with Operating days/week
| Operating days/week | Monthly gross revenue |
|---|---|
| 3 | $31,325.00 |
| 4.5 | $40,581.00 |
| 7 | $56,006.00 |
What each input means
- Walk-in customers/day
- Average daily walk-in retail customers.
- Avg walk-in sale ($)
- Average transaction value for walk-in customers.
- Operating days/week
- Days open per week.
- Events/month
- Weddings, corporate events, and parties per month.
- Avg event revenue ($)
- Average revenue per event contract.
- Delivery orders/day
- Daily orders for local delivery.
- Avg delivery order ($)
- Average value of delivery orders.
- Wire orders/week
- Weekly orders from FTD, Teleflora, or similar wire services.
- Avg wire order ($)
- Average value of incoming wire service orders.
- Wire service fee %
- Percentage fee charged by wire service (typically 20–30%).
What each result means
- Monthly gross revenue
- Total monthly revenue before wire service fees.
- Monthly net revenue
- Revenue after wire service fees.
- Annual gross revenue
- Projected yearly gross revenue.
- Annual net revenue
- Projected yearly net revenue.
- Walk-in revenue/month
- Monthly revenue from walk-in retail sales.
- Event revenue/month
- Monthly revenue from event contracts.
- Delivery revenue/month
- Monthly revenue from delivery orders.
- Wire service net/month
- Wire service revenue after fees.
- Walk-in channel %
- Walk-in sales as percentage of gross revenue.
- Event channel %
- Events as percentage of gross revenue.
- Delivery channel %
- Delivery as percentage of gross revenue.
How this is calculated
Worked example, using the default values
- Identify Input Parameters4 parametersWalk-in customers/day = 15, Avg walk-in sale ($) = 55, Operating days/week = 6, Events/month = 4 = 10 input(s) provided
- Calculate Monthly gross revenueMonthly gross revenue = monthlyWalkIn + monthlyEvents + monthlyDelivery + monthlyWireGross49836 = $49,836
- Calculate Monthly net revenueMonthly net revenue = monthlyWalkIn + monthlyEvents + monthlyDelivery + monthlyWireNet49076 = $49,076
- Calculate Annual gross revenueAnnual gross revenue = monthlyGrossRevenue * monthsPerYear598032 = $598,032
Engine last updated . Checked against 2 independently-derived tests — how we verify calculators. Built by Paul Gunder, a software engineer, not a licensed financial, medical, or legal professional.
Frequently Asked Questions
Why is monthly net revenue different from gross revenue only for wire service orders?
Walk-in, event, and delivery revenue are treated as money you keep in full — there's no fee subtracted from those channels in this model. Wire service orders are the one channel where the network (FTD, Teleflora, or similar) takes a cut before you see it, so gross wire revenue has your specified fee percentage subtracted to get net wire revenue, and that's the only difference between the gross and net totals.
How are my daily walk-in and delivery numbers turned into a monthly figure?
Both channels multiply daily volume by average transaction value to get a daily total, then scale that by your operating days per week and a fixed 4.33 weeks-per-month conversion, the standard way to turn a weekly figure into a monthly one. Event revenue skips this daily-to-monthly conversion entirely since it's already entered as a monthly event count times average contract value.
Does this calculator account for seasonal spikes like Valentine's Day or wedding season?
No — the annual figure is a straight multiplication of the monthly total by 12, with no adjustment for months where volume is unusually high or low. Treat the monthly numbers as an average-month baseline; if your shop sees a heavy spring wedding season or a Valentine's Day surge, those specific months will run well above what this calculator projects, and slower months will run below it.
What's the practical difference between delivery orders and wire service orders here?
Delivery orders are jobs you originate and fulfill yourself, so their full average order value counts as revenue with no fee deducted. Wire service orders are incoming requests routed through a network like FTD or Teleflora, so even though they also get delivered, the calculator subtracts a fee percentage (typically 20–30%) from that channel specifically before it counts toward net revenue.
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