Photo Licensing Calculator
Calculate image licensing fees based on usage type, distribution scope, duration, and exclusivity. Price your stock and commercial images.
Inputs
Results
Total License Fee
$2,500.00
≈ 19 pairs of sneakers
How to Use This Calculator
- Enter Usage Type, Editorial, and Commercial.
- Set Exclusive/Buyout, Distribution Scope, and Local / Regional.
- Adjust National, Global / Worldwide as needed.
- Review the Total License Fee ($) result.
- Use Base License Fee (per image) ($) and Exclusivity Multiplier to inform your decision.
How the result changes with Number of Images
| Number of Images | Total License Fee |
|---|---|
| 101 | $50,500.00 |
| 351 | $175,500.00 |
| 650 | $325,000.00 |
| 900 | $450,000.00 |
What each input means
- Usage Type
- How the image will be used affects base pricing significantly.
- Distribution Scope
- Geographic reach of the image usage.
- License Duration
- How long the client can use the image.
- Number of Images
- Number of images being licensed.
- Exclusive License
- Exclusive licenses command a 3x premium since you cannot sell to others.
What each result means
- Base License Fee (per image)
- Base fee before exclusivity and quantity.
- Exclusivity Multiplier
- Premium applied for exclusive licensing.
- Total License Fee
- Complete licensing fee for all images.
- Per Image Fee
- Average fee per licensed image.
- Annualized Fee
- Equivalent annual licensing income.
How this is calculated
Worked example, using the default values
- Identify Input Parameters4 parametersUsage Type = 2, Distribution Scope = 1, License Duration = 12, Number of Images = 5 = 5 input(s) provided
- Calculate Total License FeeTotal License Fee2500 = $2,500
- Calculate Base License FeeBase License Fee500 = $500
- Calculate Exclusivity MultiplierExclusivity Multiplier1 = 1
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