Trade Show Booth Cost Calculator

Calculate total trade show costs including booth rental, display, travel, drayage, staff, and cost per lead with ROI analysis.

Booth Size (sq ft)

Display/Booth Build ($)

Travel Cost ($)

Booth Staff

Expected Leads

Tab to move between fields

Total Show Cost

$13,800.00

≈ 9 months of rent

Cost per Lead

$276.00

≈ 5 tanks of gas

Space Rental$4,000.00

Staff Costs$2,250.00

Drayage/Handling$1,600.00

Expected Revenue$12,500.00

Estimated ROI-9.42%

Break-Even Leads56

How to Use This Calculator

Enter Booth Size (sq ft) — typical inline booths are 10x10 (100 sq ft); islands are 20x20+.
Input Display/Booth Build Cost ($) and Travel Cost ($) for booth staff.
Enter Booth Staff count and your Expected Leads for the show.
The calculator automatically estimates space rental, drayage/handling, and electrical costs from your booth size.
Review Total Show Cost and Cost per Lead, plus Expected Revenue, Estimated ROI, and Break-Even Leads to evaluate trade show ROI.

How the result changes with Booth Size (sq ft)

Booth Size (sq ft): Standard sizes: 10x10 (100), 10x20 (200), 20x20 (400)
Display/Booth Build ($): Cost for booth display, banners, furniture, and setup
Travel Cost ($): Flights and shipping for all staff and materials
Booth Staff: Number of people staffing the booth
Expected Leads: Number of qualified leads you expect to capture

Identify Input Parameters
4 parameters
Booth Size (sq ft) = 100, Display/Booth Build ($) = 3000, Travel Cost ($) = 2000, Booth Staff = 3 = 5 input(s) provided
Calculate Total Show Cost
Total Show Cost
13800 = $13,800
Calculate Cost per Lead
Cost per Lead
276 = $276
Calculate Space Rental
Space Rental
4000 = $4,000
Calculate Staff Costs
Staff Costs
2250 = $2,250