Guest Satisfaction Index Calculator
Calculate a composite guest satisfaction score from ratings across multiple review platforms.
Inputs
Results
Guest Satisfaction Index
84.6 / 100
How to Use This Calculator
- Enter your Google Rating, TripAdvisor Rating, Booking.com Rating, and Internal Survey Score.
- Set the Total Reviews across all platforms and your Review Response Rate (%).
- Review the Guest Satisfaction Index (composite score), Quality Tier, and Estimated NPS.
- Use the per-platform breakdown to identify which channels need the most attention.
How the result changes with Google Rating
| Google Rating | Guest Satisfaction Index |
|---|---|
| 1.4 | 67.8 / 100 |
| 2.4 | 73.8 / 100 |
| 3.6 | 81 / 100 |
| 4.6 | 87 / 100 |
What each input means
- Google Rating
- Current Google reviews average (1-5 stars).
- TripAdvisor Rating
- TripAdvisor bubble rating (1-5).
- Booking.com Rating
- Booking.com guest review score (1-10).
- Internal Survey Score
- Your own guest satisfaction survey average (1-10).
- Total Reviews (all platforms)
- Total review count across all platforms.
- Review Response Rate
- Percentage of reviews with management responses.
How this is calculated
Worked example, using the default values
- Identify Input Parameters4 parametersGoogle Rating = 4.2, TripAdvisor Rating = 4, Booking.com Rating = 8.3, Internal Survey Score = 8.5 = 6 input(s) provided
- Calculate Guest Satisfaction Index84.6 = 84.6
- Calculate Quality TierQuality Tier4 = 4
- Calculate Estimated NPSEstimated NPS69 = 69
Engine last updated . Checked against 2 independently-derived tests — how we verify calculators.
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